PROJECT NAME

MORE THAN SPORT

the project summary:

“More Than Sport” is a non-profit initiative that opens the door to exclusive sports for children and teenagers, regardless of their background. The organization believes in the power of sport to build confidence, discipline, and a sense of belonging — on and off the field.
My goal was to create a bold, inspiring visual identity that reflects movement, ambition, and opportunity. The design system balances energy and trust, appealing to both young athletes and their families, as well as partners and sponsors who support the mission.
The identity was rolled out across a variety of touchpoints, including merch, large-format billboards, digital screens, and print materials — building a consistent and impactful presence in both physical and digital environments.